Baby Bell

The soft-tech safety device that became an Amazon bestseller

Baby Bell is an anti-abandonment device for car seats, designed to prevent the accidental forgetting of children in vehicles, a product that needed instant clarity, trust, and emotional resonance. We created the entire brand from scratch, including brand identity, packaging, and digital presence, positioning it as a reassuring soft-tech companion for modern parents. Within months, Baby Bell became the second-best-selling device in its category on Amazon Italy.