Baby Bell

The soft-tech safety device that became an Amazon bestseller

Baby Bell is an anti-abandonment device for car seats, designed to prevent accidental child abandonment in vehicles —a product that needed instant clarity, trust, and emotional resonance. We created the entire brand from scratch, including identity, packaging, and digital presence, positioning it as a reassuring soft-tech companion for modern parents. Within months, Baby Bell became the second-best-selling device in its category on Amazon Italy.